I spent a week driving with a shark fin on my roof. Not for safety, but for attention. I once hid speakers in bus stops to whisper poetry at strangers. Why? Because if a bin suddenly talks to you, you remember it. That's the problem with marketing. We've replaced feeling with "Best Practice."

Best Practice is a graveyard. It guarantees you'll look, sound, and be ignored - just like your competitors. People don't like adequate. They don't remember standard. They share the unexpected. Here's the math’s: follow the rules, and people's peripheral vision filters you out. Break the pattern. Put a fin on a car, make a lamp post speak, and their brain wakes up. That moment of delight is where ROI lives. That's the memory you can't buy with programmatic ads.

Are You Bored of Your Own Brand?

We are looking for clients who are bored. Bored of their own boardrooms. Bored of the same PowerPoint presentations telling them to be bold or brave. Bored of spending millions to be politely ignored.

If you want to work with us, you have to be ready to enjoy yourself. Because when you enjoy the work - when you're willing to take a risk - the work gets a lot better. We need to stop worrying about the rulebook and start worrying about the human experience. Let's turn your next campaign into something people want to photograph and talk about, not scroll past.

Let's create a nuisance.

Put a fin on your roof. See what happens.